Aria's Eatery Branding
Scope: Restaurant Branding & Strategy
Channels: Print materials, and in-venue branding.
Target Market: High-end lunch and dinner patrons, office park residents, and event bookings in Johannesburg, South Africa.
2023
Objective
To create a brand that resonated with the director, and captured the memory of her daughter, making her proud to present the restaurant under this brand.
Performance
The restaurant saw a 200% increase in foot traffic during working hours within a 3-month period, attracting patrons from across the office park and securing new clients from the launch event.
Testimonials
"When I saw the logo, I was truly so happy. Alexandra captured the exact feeling of how our family remembers our baby girl. Her work was swift, professional, and showcased that she cares for her clients."
